The CEO’s Guide to
Smarter Growth
Sales can feel like a moving target, but it doesn’t have to. This bootcamp gives you a clear game plan for winning more managed service agreements and removing the guesswork from your sales approach. You’ll learn how to create a repeatable process that works in real situations, from spotting the best opportunities to handling objections with confidence.
You’ll also discover ways to lead a sales team that stays motivated and focused on results. As a CEO, you’ll gain practical strategies for making smart decisions that improve profitability. By the end, you’ll have a proven approach to growing revenue, a stronger leadership toolkit and the confidence to guide your business toward its goals.
See What You’ll Learn
Take a quick look at our courses.
Sales Growth Strategies
Unlock new ways to grow without chasing more leads. Here, you’ll discover strategies to boost revenue from your existing client base, build stronger relationships, and align your team around results that matter. Walk away with practical skills that drive measurable growth.
How To Increase Sales for Your MSP Practice by 7%–10% Without Adding a New Client
Find new revenue hiding in plain sight. Learn how to upsell and cross-sell, adjust pricing with confidence, and deepen client relationships so you can grow sales without adding new accounts or chasing fresh leads.
How To Conduct a Proper QBR-EBR for A and B Clients
Turn QBRs and EBRs into real growth tools. Learn to prep the right data, set a client-focused agenda, and have strategic conversations that strengthen relationships and reveal new opportunities.
How To Develop a Client Solutions Roadmap To Implement Quotas for VCIO Team
Build a client solutions roadmap that aligns with business goals and sets clear VCIO quotas. Learn to present value effectively, price with confidence, and guide projects from kickoff through successful delivery.
How To Increase Your Price per Seat for Managed Services Agreements: $195–$275 per Seat
Show clients why your services are worth more by enhancing offerings, proving ROI, and highlighting value. Equip yourself to make a strong case for higher seat rates while keeping client buy-in high.
How To Increase Sales for Your MSP Practice by 7%–10% Without Adding a New Client
Find new revenue hiding in plain sight. Learn how to upsell and cross-sell, adjust pricing with confidence, and deepen client relationships so you can grow sales without adding new accounts or chasing fresh leads.
How To Conduct a Proper QBR-EBR for A and B Clients
Turn QBRs and EBRs into real growth tools. Learn to prep the right data, set a client-focused agenda, and have strategic conversations that strengthen relationships and reveal new opportunities.
How To Develop a Client Solutions Roadmap To Implement Quotas for VCIO Team
Build a client solutions roadmap that aligns with business goals and sets clear VCIO quotas. Learn to present value effectively, price with confidence, and guide projects from kickoff through successful delivery.
How To Increase Your Price per Seat for Managed Services Agreements: $195–$275 per Seat
Show clients why your services are worth more by enhancing offerings, proving ROI, and highlighting value. Equip yourself to make a strong case for higher seat rates while keeping client buy-in high.
Sales Leadership & Management
Strong sales leadership starts with knowing when to step in and when to step back. Here, you’ll explore smarter ways to build, guide, and evaluate a sales team so every role drives results. Walk away with the confidence to lead decisively and grow your business with purpose.
The 8 Reasons Why You Shouldn’t Hire a Sales Professional
Sometimes, the smartest move is knowing when not to hire. This session explores situations where adding a sales rep can hurt more than help, from cost concerns to market fit.
As the CEO, Maybe You Shouldn’t Be Leading the Sales Team
If sales leadership pulls you away from strategy, it may be time to pass the reins. Learn how to recognize when your focus is better spent on growth, and how letting a skilled leader run sales can strengthen results.
How To Lead and Manage a Sales Professional if You’re a CEO With a Technical Background
Bridge the gap between tech expertise and sales leadership. Learn how to guide a sales professional with clear goals, smart collaboration, and value-focused strategies.
How To Properly Hire, Manage, Compensate, and Train a Sales Professional or Release Back to the Industry
Learn to navigate every stage of working with a sales professional, from making the right hire to setting fair pay. Build a stronger sales function and keep your business goals front and center.
Business Development & Market Positioning
Strong market positioning starts with making smart, well-timed moves. Here, you’ll explore ways to secure funding for growth, refine your business development approach, and evaluate opportunities with precision. Gain the confidence to strengthen your presence and outpace the competition.
How To Fund 75% of Your Marketing Cost Using MDF PowerPoint Sales Projections Presentations
Show vendors how their support drives results while covering much of your marketing spend. Learn to align campaigns with their goals, craft strong MDF proposals, and track outcomes to secure more funding.
The 10 Reasons Why You Should Never Outsource Your SDR Services
Keeping SDR work in-house lets you train to your standards, protect data, and maintain tighter alignment with your brand and culture. Learn how this approach builds stronger prospect relationships.
How Do You Determine if SOC 2 Type 2 Certification Benefits Your MSP Practice?
Thinking about this certification? It’s all about weighing client needs, industry norms, costs, and effort against gains in trust, security, and new opportunities. The goal is to see if it’s the right step to push your MSP ahead.
How To Fund 75% of Your Marketing Cost Using MDF PowerPoint Sales Projections Presentations
Show vendors how their support drives results while covering much of your marketing spend. Learn to align campaigns with their goals, craft strong MDF proposals, and track outcomes to secure more funding.
The 10 Reasons Why You Should Never Outsource Your SDR Services
Keeping SDR work in-house lets you train to your standards, protect data, and maintain tighter alignment with your brand and culture. Learn how this approach builds stronger prospect relationships.
How Do You Determine if SOC 2 Type 2 Certification Benefits Your MSP Practice?
Thinking about this certification? It’s all about weighing client needs, industry norms, costs, and effort against gains in trust, security, and new opportunities. The goal is to see if it’s the right step to push your MSP ahead.
Organizational Leadership & Culture
Great leaders don’t just manage. They inspire action and set the tone for the entire business. Here, you’ll learn how to shape a leadership culture, align goals with strategy, and build systems that actually drive results. Create a workplace where people want to win together.
The 5 Ways To Develop a Leadership Culture in Your Organization
Foster leadership at every level by building trust and encouraging collaboration. Learn how to model strong values, empower your team, and guide emerging leaders.
How To Financially Benchmark Your Organization and Determine Your Predominant Business Model
Learn to break down revenue streams, measure profitability, and identify your core business model so you can focus on strategies that strengthen growth and stability.
How To Develop a Sales Professional Compensation Plan Calculator
Create a simple tool that calculates commissions and bonuses using your team’s real performance data. Learn how to set metrics, design the layout, and test for accuracy so your payouts stay fair and transparent.
The 5 Ways To Develop a Leadership Culture in Your Organization
Foster leadership at every level by building trust and encouraging collaboration. Learn how to model strong values, empower your team, and guide emerging leaders.
How To Financially Benchmark Your Organization and Determine Your Predominant Business Model
Learn to break down revenue streams, measure profitability, and identify your core business model so you can focus on strategies that strengthen growth and stability.
How To Develop a Sales Professional Compensation Plan Calculator
Create a simple tool that calculates commissions and bonuses using your team’s real performance data. Learn how to set metrics, design the layout, and test for accuracy so your payouts stay fair and transparent.
"The sales system program transformed our approach to client engagement, leading to a significant increase in our conversion rates."
John Doe
CEO, Tech Solutions
