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Service Desk 

Operations

When your service desk has the right workflows, those stories end with happier clients. We’ll show you how to turn daily operations into a driver of business growth.

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Operations That Actually
Work for You

Running an MSP isn’t just about fixing issues when they come up. It’s about creating an environment where your service desk and NOC operate in sync with strong, consistent leadership. This program takes a deep dive into the operational side of your business, helping you streamline workflows, improve escalation processes, and apply KPIs that keep your team aligned with high-priority goals.

We’ll also help you build the leadership mindset and decision-making habits that separate thriving MSPs from those that just get by. By the time you finish, you’ll have the strategies, systems, and confidence to run a service desk operation that’s lean, predictable, and ready to support long-term growth.

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See What You’ll Learn

Take a quick look at our courses.

Service Delivery Track 1 – The Why

Strong service delivery starts with understanding why your processes matter. Here, you’ll explore the purpose behind each strategy, uncover what drives better team performance, and see how intentional actions create measurable results. By connecting the “why” to real-world execution, you’ll walk away ready to lead with clarity and confidence.

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Pushing Tin – Why Dispatching Like an Air Traffic Controller Will Show Immediate Returns
 

Boost service desk efficiency by mastering dispatch strategies that free up time and improve client satisfaction. See how small changes can lower costs and help your team scale with confidence.

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Metrics and KPI Methodology – Why Scorecards Will Smooth Out Your Employee Performance

Turn performance into progress with scorecards that clarify expectations and replace guesswork with real data. Learn how to track KPIs that drive retention, improve management, and guide fair compensation.

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Team Building – Why Structuring Teams To Scale Is Way Better Than Trust Falls
 

Build teams designed for growth, not just quick fixes. We’ll show you how clear roles, defined lanes, and pod structures boost client relationships, improve retention, and create a foundation for scaling.

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Service Escalations – Why Calamity Is Your Moment To Shine and Absolutely Can Be Planned On and For

Turn high-pressure moments into client-winning opportunities. You’ll see how to prepare for escalations, manage them with confidence, and strengthen trust while meeting or exceeding SLA commitments.

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Management – Why Management Aligned With Your Core Focus Keeps Things on Track and Breeds Consistency

Keep your management layer aligned with your company’s true focus so every decision supports the bigger picture. You’ll learn how to develop leaders who bring consistency and long-term stability to your MSP.

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Pushing Tin – Why Dispatching Like an Air Traffic Controller Will Show Immediate Returns

Boost service desk efficiency by mastering dispatch strategies that free up time and improve client satisfaction. See how small changes can lower costs and help your team scale with confidence.

Frame 14 copy 25.png

Metrics and KPI Methodology – Why Scorecards Will Smooth Out Your Employee Performance

Turn performance into progress with scorecards that clarify expectations and replace guesswork with real data. Learn how to track KPIs that drive retention, improve management, and guide fair compensation.

Frame 14 copy 23.png

Team Building – Why Structuring Teams To Scale Is Way Better Than Trust Falls

Build teams designed for growth, not just quick fixes. We’ll show you how clear roles, defined lanes, and pod structures boost client relationships, improve retention, and create a foundation for scaling.

Frame 14 copy 24.png

Service Escalations – Why Calamity Is Your Moment To Shine and Absolutely Can Be Planned On and For

Turn high-pressure moments into client-winning opportunities. You’ll see how to prepare for escalations, manage them with confidence, and strengthen trust while meeting or exceeding SLA commitments.

Frame 14 copy 22.png

Management – Why Management Aligned With Your Core Focus Keeps Things on Track and Breeds Consistency

Keep your management layer aligned with your company’s true focus so every decision supports the bigger picture. You’ll learn how to develop leaders who bring consistency and long-term stability to your MSP.

Finance/Operations Track 1 – The Why

Strong financial and operational alignment can make or break growth. In this section, you’ll uncover how to sharpen financial visibility, streamline purchasing, and apply metrics that actually drive progress. Walk away knowing how to create systems that keep your team efficient, accountable, and ready to scale.

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Finance – Why Misunderstood or Misaligned Finance Departments Are Not Scrooge Mc Duck Approved

Get clarity on the role your finance team plays and why misalignment can stall progress. You’ll see how to connect their needs with your sales and service approach, creating smoother operations for everyone.

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Metrics and KPI Methodology – Why Scorecards Will Smooth Out Your Employee Performance Issues

Clear scorecards take the guesswork out of performance and keep everyone focused on measurable goals. This approach supports a culture of consistent improvement.

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Purchasing – Why Building a Standardized Purchasing Process Lets Your Team Handle Product Orders Efficiently and Consistently

See how a solid purchasing process can keep orders moving smoothly and avoid costly mistakes. You’ll learn how to make procurement consistent, efficient, and a boost to service quality.

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Invoicing – Why This Simple PDF of Piece of Paper Can Be So Complex
 

Clear, accurate invoicing does more than request payment. Tt reflects your team’s hard work and value. We’ll show you how to create invoices that meet client expectations and align with your financial records.

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Finance – Why Misunderstood or Misaligned Finance Departments Are Not Scrooge Mc Duck Approved

Get clarity on the role your finance team plays and why misalignment can stall progress. You’ll see how to connect their needs with your sales and service approach, creating smoother operations for everyone.

Frame 14 copy 20.png

Metrics and KPI Methodology – Why Scorecards Will Smooth Out Your Employee Performance Issues

Clear scorecards take the guesswork out of performance and keep everyone focused on measurable goals. This approach supports a culture of consistent improvement.

Frame 14.png

Purchasing – Why Building a Standardized Purchasing Process Lets Your Team Handle Product Orders Efficiently and Consistently

See how a solid purchasing process can keep orders moving smoothly and avoid costly mistakes. You’ll learn how to make procurement consistent, efficient, and a boost to service quality.

Frame 14 copy 18.png

Invoicing – Why This Simple PDF of Piece of Paper Can Be So Complex

Clear, accurate invoicing does more than request payment. Tt reflects your team’s hard work and value. We’ll show you how to create invoices that meet client expectations and align with your financial records.

Service Delivery Track 2 - The What

Strong service delivery isn’t just about getting the job done. It’s about doing it with precision and a clear sense of purpose. In this section, you’ll uncover what excellent dispatch looks like, identify the metrics that truly matter, and learn how to build teams that consistently deliver. By the end, you’ll know exactly what “great” looks like and how to make it your standard.

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Advanced Tin Pushing Theory – What Excellent Dispatch Looks Like

Walk through the steps of building dispatch excellence from the ground up. You’ll see what makes a great dispatcher, how to avoid common hiring pitfalls, and the scorecard metrics that keep performance sharp.

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Metrics & KPIs – What Do Those Terms Mean in Your Organization?

Get clear on how to track what really matters. This session shows you how to identify the metrics that shape client experience, tie them to company goals, and put them to work for lasting results.

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Team Building – What Does a Well-Structured Service Team Look Like?

A strong team doesn’t happen by accident. In this session, you’ll see how to structure pods for services, onboarding, and sales engineering so everyone plays to their strengths and delivers a better client experience.

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Service Escalations – What To Structure SLAs and Escalations Around

Turn escalations into a showcase of your service quality. We’ll map out SLA priorities, handoff points, and communication flows that keep clients confident through any challenge.

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Management – What Are Managers Without Mentors?

Guide your managers into becoming true leaders who inspire and deliver results. We’ll explore the skills, mentorship, and structure that turn potential into consistent, effective management.

Finance/Operations Track 2 - The What

Clarity in finance and operations is what keeps a business running smoothly. In this section, you’ll dig into defining department roles, pinpointing the right metrics, and streamlining essential processes. Walk away knowing how to align financial and operational workflows so your teams work with greater focus and precision.

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What Fits in Finance/Operations? Is This Department Your Catch All? - Let’s Define What They Really Are

A strong dispatcher can make or break service delivery. This session breaks down the processes, skills, and focus areas that define excellent dispatch, plus the key metrics to track real performance.

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Metrics and KPI Methodology – What Should We Measure Department Success By?

Cramming unrelated functions into finance or operations can overload the team and stall progress. We’ll pinpoint what belongs in each department such as the outputs that keep them running at their best.

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Purchasing – What’s in a PO, Is It Related to an SO, Is There More to This Provincial Life Than Amazon Carts?

A well-run purchasing process keeps orders accurate, approvals clear, and timelines predictable. This session unpacks the records, controls, and checks that make procurement efficient and frustration-free.

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Invoicing – We Did Some Stuff and Want To Get Paid, Now What?
 

Smooth, accurate invoicing keeps cash flow healthy and client relationships strong. In this session, we’ll cover who’s involved, what steps to follow, and how to make each invoice a positive touchpoint.

Frame 14 copy 12.png

What Fits in Finance/Operations? Is This Department Your Catch All? - Let’s Define What They Really Are

A strong dispatcher can make or break service delivery. This session breaks down the processes, skills, and focus areas that define excellent dispatch, plus the key metrics to track real performance.

Frame 14 copy 11.png

Metrics and KPI Methodology – What Should We Measure Department Success By?

Cramming unrelated functions into finance or operations can overload the team and stall progress. We’ll pinpoint what belongs in each department such as the outputs that keep them running at their best.

Frame 14 copy 10.png

Purchasing – What’s in a PO, Is It Related to an SO, Is There More to This Provincial Life Than Amazon Carts?

A well-run purchasing process keeps orders accurate, approvals clear, and timelines predictable. This session unpacks the records, controls, and checks that make procurement efficient and frustration-free.

Frame 14 copy 9.png

Invoicing – We Did Some Stuff and Want To Get Paid, Now What?

Smooth, accurate invoicing keeps cash flow healthy and client relationships strong. In this session, we’ll cover who’s involved, what steps to follow, and how to make each invoice a positive touchpoint.

Service Delivery Track 3 - The How

When your service desk runs like a well-tuned machine, everything else gets easier. Here, you’ll dive into the methods, tools, and leadership habits that transform daily operations into consistent wins. By the end, you’ll know exactly how to turn best-case scenarios into standard practice.

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Dispatch Symphony – How We Take Brilliant Willful Stubborn Resources and Go From Cacophony to Symphony

Cut through the noise and turn scattered efforts into smooth, predictable service delivery. We’ll unpack real-world dispatcher tactics, smarter status tracking, and ways to keep client interactions sharp and productive.

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Metrics & KPIs – How Dashboards and Reports Can Free You From Excuses and Drama
 

Clear dashboards and reports cut through noise and guesswork. We’ll explore how to build and share scorecards that drive accountability, improve decisions, and keep your team aligned on real goals.

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Team Building – How Retention and Development Help Build Teams and Excellence
 

Retention and development go hand in hand when building strong service teams. This session shows how to structure pods that scale, keep talent engaged, and elevate both client relationships and results.

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Service Escalations – How To Escalate Incidents and Implement SLA

Set the tone for incident management that earns client trust. This session unpacks how to define escalation paths, align them with SLAs, and keep service delivery sharp under pressure.

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Management – How We Go From Lumbergh to Leadership

Step into leadership that inspires action and earns trust. We’ll walk through real-world approaches to setting direction, fostering accountability, and building a team culture that consistently delivers on your vision.

Frame 14 copy 8.png

Dispatch Symphony – How We Take Brilliant Willful Stubborn Resources and Go From Cacophony to Symphony

Cut through the noise and turn scattered efforts into smooth, predictable service delivery. We’ll unpack real-world dispatcher tactics, smarter status tracking, and ways to keep client interactions sharp and productive.

Frame 14 copy 7.png

Metrics & KPIs – How Dashboards and Reports Can Free You From Excuses and Drama

Clear dashboards and reports cut through noise and guesswork. We’ll explore how to build and share scorecards that drive accountability, improve decisions, and keep your team aligned on real goals.

Frame 14 copy 6.png

Team Building – How Retention and Development Help Build Teams and Excellence

Retention and development go hand in hand when building strong service teams. This session shows how to structure pods that scale, keep talent engaged, and elevate both client relationships and results.

Frame 14 copy 5.png

Service Escalations – How To Escalate Incidents and Implement SLA

Set the tone for incident management that earns client trust. This session unpacks how to define escalation paths, align them with SLAs, and keep service delivery sharp under pressure.

Frame 14 copy 4.png

Management – How We Go From Lumbergh to Leadership

Step into leadership that inspires action and earns trust. We’ll walk through real-world approaches to setting direction, fostering accountability, and building a team culture that consistently delivers on your vision.

Finance/Operations Track 3 - The How

When finance and operations work in sync, the whole business benefits. Here, you’ll dive into ways to align processes, connect meaningful data, and strengthen collaboration with other departments. The result is a smoother flow of information, better decision-making, and more consistent performance.

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They Who Control the Loot Control Our Destiny – How Finance and Operations Can Work in Harmony With Sales and Service

When finance and operations align with sales and service, everything runs smoother. Clear processes, collaboration, and accurate data drive better decisions and stronger governance.

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Metrics and KPI Methodology – We Have Scorecards, Now How Do We Use Them?
 

Turn scorecards into action by connecting metrics to accountability, spotting trends, and driving improvements that impact operations, finances, and team engagement.

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Invoicing – How This One Document Can Cement a Foundation or Drown Us With the Fishes

Explore how a clear, accurate invoice can reflect your value, strengthen client trust, and support smooth operations while protecting relationships from unnecessary friction.

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Purchasing – How Do Deliver Best in Class Purchasing Strategy
 

Discover practical ways to build a purchasing approach that meets high standards, strengthens vendor relationships, and delivers consistent value to both clients and internal teams.

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They Who Control the Loot Control Our Destiny – How Finance and Operations Can Work in Harmony With Sales and Service

When finance and operations align with sales and service, everything runs smoother. Clear processes, collaboration, and accurate data drive better decisions and stronger governance.

Frame 14 copy 2.png

Metrics and KPI Methodology – We Have Scorecards, Now How Do We Use Them?

Turn scorecards into action by connecting metrics to accountability, spotting trends, and driving improvements that impact operations, finances, and team engagement.

Frame 14 copy.png

Invoicing – How This One Document Can Cement a Foundation or Drown Us With the Fishes

Explore how a clear, accurate invoice can reflect your value, strengthen client trust, and support smooth operations while protecting relationships from unnecessary friction.

Frame 14.png

Purchasing – How Do Deliver Best in Class Purchasing Strategy

Discover practical ways to build a purchasing approach that meets high standards, strengthens vendor relationships, and delivers consistent value to both clients and internal teams.

Testimonial

"The sales system program transformed our approach to client engagement, leading to a significant increase in our conversion rates."

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John Doe

CEO, Tech Solutions

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Need Help 
Getting Started?

If you know you want to begin but need help figuring out how, we’ll guide you through it. Build lasting relationships and secure recurring revenue with confidence.

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